Advantages And Disadvantages Of Primary And Secondary Data Sources Pdf

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By definition, research is systematic investigation designed to obtain information on a given subject area with the aim of answering questions and reaching conclusions.

Secondary data refers to data that is collected by someone other than the primary user. Secondary data analysis can save time that would otherwise be spent collecting data and, particularly in the case of quantitative data , can provide larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their own. However, secondary data analysis can be less useful in marketing research, as data may be outdated or inaccurate.

Advantages and disadvantages of secondary data collection nowadays

In a time when data is becoming easily accessible to researchers all over the world, the practicality of utilizing secondary data for research is becoming more prevalent, same as its questionable authenticity when compared with primary data. These 2 types of data, when considered for research is a double-edged sword because it can equally make a research project as well as it can mar it. In a nutshell, primary data and secondary data both have their advantages and disadvantages. Therefore, when carrying out research, it is left for the researcher to weigh these factors and choose the better one. It is therefore important for one to study the similarities and differences between these data types so as to make proper decisions when choosing a better data type for research work.

The column covered over 35 common research terms used in the health and social sciences. The complete collection of defined terms is available online or in a guide that can be downloaded from the website. What does each and every research project need to get results? Data — or information — to help answer questions, understand a specific issue or test a hypothesis. This data they collect is called primary data.

Secondary Data

Research can be categorised into different types. However, this article will focus on primary and secondary research only. They are different from each other because of the way they are carried out and have their own advantages and disadvantages. Differences between primary and secondary research. Primary research is also called field research. Secondary research is also called desk research. In this type of research, the researcher will not collect any primary data and rely on existing sources of data.

Primary sources of data collection have their advantages such as addressing specific research problems and applications in data management and storage. On the other hand, secondary data gathering has also a range of benefits, best practices, and important meaning in the marketing and data world. For each type of business to be successful, it is absolutely crucial to have reliable information for the market and customer characteristics. This is where intensive research methods and data collection tools come to make it possible. Primary data is information collected directly from first-hand experience. This is the information that you gather for the purpose of a particular research project.


It doesn't take so much time and most of the secondary data sources can be accessed for free. The disadvantage of primary data is the cost and time spent on data collection while secondary data may be outdated or irrelevant.


Primary Data VS Secondary Data

Home Consumer Insights Market Research. Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents.

The first advantage of using secondary data SD has always been the saving of time Ghauri, Not enough with this, in the so called Internet Era, this fact is more than evident. In the past, secondary data collection used to require many hours of tracking on the long libraries corridors. New technology has revolutionized this world. The process has been simplified.

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3 Response
  1. Victoria S.

    In the previous chapter, we discussed various sources of information—from personal interviews to audio-visual recordings, Web pages to print materials, and more.

  2. Maya S.

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